source:
http://googleblog.blogspot.com/2010/01/understanding-web-to-make-search-more.html Last year at our second Searchology event, we
announced Google Squared and Rich Snippets, two approaches to improve search by better understanding the web. Today, we're kicking off the new year with two improvements based on those technologies. First, we're applying the research behind Google Squared to add a new "answer-highlighting" feature to search, and second we're expanding Rich Snippets to include events.
Answer highlighting in search resultsMost information on the web is unstructured. For example, blogs integrate paragraphs of text, videos and images in ways that don't follow simple rules. Product review sites each have their own formats, rating scales and categories. Unstructured data is difficult for a computer to interpret, which means that we humans still have to do a fair amount of work to synthesize and understand information on the web.
Google Squared is one of our early efforts to automatically identify and extract structured data from across the Internet. We've been making
progress, and today the research behind Google Squared is, for the first time, making search better for everyone with a new feature called "answer highlighting."
Answer highlighting helps you get to information more quickly by seeking out and bolding the likely answer to your question right in search results. The feature is meant for searches with factual answers, such as [
meet john doe director], [
john lennon died], or [
what was the political party of president ford]. If the pages returned for these queries contain a simple answer, the search snippet will more often include the relevant text and bold it for easy reference.
Consider the example, [
empire state height]. The first search result used to look like this:
With today's improvements, the answer —1250 ft, or 381 m — is highlighted right in the search result:
This kind of quick answer only makes sense for certain kinds of searches. For example, the answer to [history of france] can't readily fit in a search snippet. However, for the kinds of information you can easily put in a table, we've been able to take what we've learned from Google Squared to make search better for a wide range of queries. Answer highlighting is rolling out during the next couple days on google.com in English.
Rich Snippets for eventsSometimes the easiest way to understand somebody is by having a conversation. The web is similar. As much as we're happy with the progress we're making with Google Squared, we also appreciate that a great way to understand web pages is to simply ask webmasters to teach us (and other search engines) about their content. To that end, we continue to make improvements to our search results with
Rich Snippets, enabling webmasters to annotate pages with structured data in a standard format.
So far we've launched improved search result snippets for reviews and people. When your search results contain web pages with review information, you might see the number of user reviews on the page and the average rating in the search result. When your search contains a public profile page about a person from a social networking site, you may see the person's location and occupation, or a list of her friends.
Today, we're announcing support for a new Rich Snippets format for events. The new format improves search results by including links to specific event names, dates and locations. Here's an example of a new event result from livenation.com if you search for [
irving plaza]:
The new result format provides a fast and convenient way to identify pages with events and click directly to the ones you find interesting. If you're into Hip Hop Karaoke, you can quickly find out when and where the next show is in Irving Plaza, and click for more info. We've been working with a few sites to ramp them up for our initial launch, but it will take time for other webmasters to start implementing the new markup. Check out our blog post on
Webmaster Central for more details.
Posted by Kavi Goel and Noah Weiss, Product Managers Links to this post
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L'année dernière, lors de notre second évènement Searchology, nous avions annoncé Google Squarred et les extraits riches, deux nouvelles approches.
Google Squared is an interesting experiment. It's a way to find search results in a grid. Although it works fantastically well for things like comparing fast food sandwiches, it's only applicable to a narrow range of searches. ...
Earlier today Google announced a new enhancement to the way it displays search results. Now when you search using a fact searching phrase such as "height of Mount Everest" Google will highlight the answer at the top of the search ...
Google arbeitet weiter an der Qualität der Suchergebnisse. Letztes Jahr wurden bereits Rich Snippets eingeführt, durch die zum Beispiel Sternchenbewertungen Einzug in die Suchergebnisse gehalten habe. Auf Rich Snippets für Reviews, ...
To date, Google has usually been an indirect source of information: enter a search term, and Google will highlight a list of pages that most likely contain the answer you seek. But whether that answer is displayed, or whether it ...
Según anuncian en googleblog se van a introducir mejoras en los snnipets de Google con el fin de crear unos serps más relevantes para el usuario , y para ello.
Google said today that it's going to be using technology from Google Squared, the interesting-but-flawed search tool that the company ...
Google's just rolled out two new features — answer highlights in search results and rich snippets for events — in the ongoing process to improve the underlying technology and functionality of its core product: Search. ...
Official Google Blog: Understanding the web to make search more relevant. Last year at our second Searchology event, we announced Google Squared and Rich Snippets, two approaches to improve search by better understanding the web. ...
Google has launched a new feature for search called "answer highlighting." This is based on Google Squared, Google's structured data project announced last year at the company's Searchology event. What it does is highlight answers to ...
This might be cool for Wikipedia, but it totally screws every other website owner. If you have a website that deals with anything Google's algorithm has decided is a "fact" then watch out, your traffic is about to drop. ...
This might be cool for Wikipedia, but it totally screws every other website owner. If you have a website that deals with anything Google's algorithm has decided is a "fact" then watch out, your traffic is about to drop. ...
Google has announced a pair of changes to its search results pages that make its search results pages more informational and give searchers information they're.
Just days after pointing out how its search algorithms are bold-facing synonyms to highlight the search engine's semantic search chops, Google said it will soon start bold-facing factual answers. What does Google classify as a "factual ...
Google just announced that it has started to integrate some of the research that makes Google Squared work into its core search engine. When you perform searches that ...
The Official Google Blog: Understanding the web to make search more relevant — Last year at our second Searchology event, we announced Google Squared and Rich Snippets, two approaches to improve search by better understanding the web. ...
Google's just rolled out two new features — answer highlights in search results and rich snippets for events — in the ongoing process to improve the underlying technology and functionality of its core product: Search. Google Attempts Answers, Not Search Results
