Posted December 4th 2010 by Kevin Schram

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The manga is the first of four explaining the half-century allianceIn industry as well as sports, Japan has found itself trailing in the footsteps of China and South Korea.
Those two neighbors are now threatening Japan's place in the cultural realm as well.
Between July 1 and 4, the Japan Expo in Paris attracted manga and anime fans from around Europe. In recent years, about 150,000 people have taken part.
In one section of the event, however, signs were displayed for manhwa, the Korean term for manga.
For the first time in the 11-year history of the expo, the manhwa sign was displayed through the efforts of the Korea Creative Content Agency, a South Korean government agency.
Tetsuya Watanabe, the official in charge of the Cool Japan section at the Ministry of Economy, Trade and Industry, could not hide his shock at the strides being made by South Korea.
"There may come the day when this event is overwhelmed by manhwa," Watanabe said.
South Korea has been stressing the fostering of its cultural industry from the 1990s and the Korea Creative Content Agency plays an important role in that effort.
The agency operates mainly through about 180 billion won (about 13.3 billion yen or $152.1 million) in government subsidies. Among its main roles are drawing up a strategy to move into foreign markets as well as to develop individuals in the cultural industry.
Agency President Lee Jae-woong said, "In the 21st century, the cultural industry will lead all industries. That is the recognition of the South Korean government."
In addition to manga, South Korea is also making major efforts in film, even as Japanese directors such as Hayao Miyazaki and Takeshi Kitano have received international acclaim.
A new base for South Korean cinema is now under construction at the Haeundae seaside resort area in Busan.
A roof measuring about 1.5 times the size of a soccer pitch is supported by what looks like tree limbs.
The site will eventually become the main venue for the Pusan International Film Festival.
The film center is scheduled for completion in September 2011 and the South Korean and Busan city governments have invested a total of 162.4 billion won.
An area of about 60,000 square meters, including the film center, will also eventually house facilities to train animators. Two years from now, government agencies in charge of the film industry will move to Busan from Seoul.
South Korean government officials want to turn the area into an Asian film hub.
In the background lies the success of the Pusan International Film Festival which began in 1996.
The scale of the festival expanded with the aggressive backing provided by the national and local governments.
From 1998, a new project was begun to bring together movie producers and investors from various Asian nations.
From 2005, a program was begun to have movie directors and others give lectures to individuals aspiring to careers in the movie industry.
Such efforts rapidly improved international recognition of the film festival.
One result is that the number of world premieres offered at the Pusan International Film Festival reached 98 last year, far outpacing the 26 presented at the Tokyo International Film Festival, which has an older history, having begun in 1985.
This year's Pusan International Film Festival, to be held in October, will have a budget of about 10 billion won (700 million yen), about 4.5 times the budget of the first festival. Three-quarters of the budget is being covered by the central and city governments.
The Korea Creative Content Agency's Lee said, "When moving into global economic markets, efforts should also be made to improve the level of cultural industry. Improving culture will improve the image of a nation and heighten the product value of manufactured goods. The South Korean government is well aware of that connection."
China is also making efforts to improve its cultural industry. In 2007, the Communist Party convention placed cultural soft power as a major national policy.
In addition to movies and publishing, China has in recent years emphasized anime. Anime industrial bases have been constructed in about 20 locations in China, including Dalian, Tianjin and Changsha.
A number of anime companies with more than 1,000 employees have since emerged.
Those efforts were evident at the Tokyo International Anime Fair held in March in the Ariake district of Tokyo.
Of the 59 companies from abroad, 38 were from China, while only 16 were from South Korea.
The Chinese city of Chongqing held meetings at a Tokyo hotel during the fair that brought together anime companies based in Chongqing with Japanese companies.
Wu Jiangbo, deputy director of the Cultural Market Department of China's Culture Ministry, said, "The anime fair is an important platform to publicize China's works and companies."
The central government has a heavy hand in developing China's anime industry.
A high-ranking Culture Ministry official said, "The market has grown to 100 billion yuan (1.3 trillion yen), about six times the Japanese market."
However, Chinese officials are not satisfied with the current situation.
Wu said, "Although there are now about 5,000 anime companies in China, there is no company recognized around the world. We want to foster a first-class company on a global scale."
In the past, Chinese companies were nothing more than subcontractors for the Japanese anime industry.
Now, there is more equality in the relationships.
In June, a news conference was held in Shanghai to announce the start of production of a Chinese-language anime movie based on a Japanese TV anime, "Ikkyu-san," that was popular during the 1980s in China.
The movie version will be jointly produced by Toei Animation Co. of Tokyo and the Shanghai Media Group.
Hidenori Oyama, senior director at Toei Animation, said of the project, "It will be a first step to move into the Asian market."
However, those on the Chinese side have bigger plans in mind.
They are targeting the generation that grew up watching Ikkyu-san, an anime about a Buddhist monk, as well as their children.
Wang Lei, a vice president with the Shanghai Media Group, said, "If this succeeds in China, we want to sell it in Southeast Asia."
Chinese Cultural Minister Cai Wu said, "We have learned a lot about cultural policy from Japan and South Korea. In particular, the policy of South Korea has been wise because even though it is a small nation it has achieved economic development and has exported many aspects of South Korean culture."
Trying to keep up, the Ministry of Economy, Trade and Industry established the section for Cool Japan in June.
One official said, "We want to heighten Japan's brand image through a strategic overseas marketing move in such areas as anime, design and fashion, and tie that into economic growth."
A South Korean "manhwa" booth at the Japan Expo in Paris in July (KAZUYA OMURO/ THE ASAHI SHIMBUN)
Square Enix, the publishing studio most widely known for its "Final Fantasy" series of video games, will electronically publish "localized versions" of its manga series to U.S customers.
Beginning this fall, Square Enix will tap its online store that it originally developed for its games business, and deliver manga series like "Fullmetal Alchemist" to its Web site. Square Enix also said that it would provide the first chapters of several popular manga titles to U.S. customers for free.
Square Enix did not say what the manga titles would eventually cost. Users will be required to sign up for a free membership to the store to buy manga, but users can visit the dedicated Square Enix manga site and download the first chapter for free.
Free versions of the manga series "Fullmetal Alchemist," "Soul Eater," "Black Butler," and "O-Parts Hunter" are currently on the site, Square Enix said. Four others - "The Record of a Fallen Vampire," "Pandora Hearts," "Sumomomo Momomo," and "Spiral: Bonds of Reasoning," are listed as "coming soon". (A note on the site currently says that the next update would be Aug. 2.)
Square Enix said that the number and the name of the manga titles it will eventually sell will be released later. The store, however, will be shown off at the Comic-Con convention in Los Angeles, which runs through this weekend.
Interestingly, Square Enix did not list Windows 7 or Linux as supported operating systems. Instead, either Windows XP, Windows Vista, or Mac OS X 10.4 or above will be required. Users can use either the Firefox 3.x or Safari 3.x browser to access the store, or Internet Explorer 6 (with Windows XP) or IE7 (with Vista). Adobe Flash Player 10 is required for all browsers.
An international coalition of Japanese and American-based manga publishers have joined together to combat what they call the “rampant and growing problem” of scanlations, the practice of posting scanned and translated editions of Japanese comics online without permission of the copyright holders. The group is threatening legal action against 30 scanlation sites.
By Jeremy Hsu, LiveScience Contributor
posted: 31 March 2010 09:15 am ET
Japanese manga comics have gradually infiltrated the bookstore shelves and popular culture of the United States and the rest of the world. But rather than just create entertaining stories, one manga illustrator hopes to use the popular storytelling medium to boost skeptical thinking and interest in science among fans, especially girls.
The manga series, titled "Legend of the Ztarr," draws inspiration from "Star Trek" and "Star Wars" among other stories. Yet its creator also cites influences from the "shoujo" manga stories that aim at a readership consisting of female teens, and often resemble romantic comedies.
Manga comics embrace all genres and have attracted a growing international audience. Some manga versions of science textbooks have even come out with English translations, but few if any of the "shoujo" stories aimed at female teens touch on science or empirical thinking.
One illustrator hopes to change that.
"'Legend of the Ztarr' is an epic — like 'Lord of the Rings' in space! Except, 'Legend of the Ztarr' is the skeptic's epic," said Sara Mayhew, a manga illustrator who lives in Kirkland Lake, Canada.
Mayhew presented her idea at TEDActive conference held at Palm Springs, Calif., in February. It's a sister event to the annual TED conference, which features talks from creative thinkers and innovators who have included"Avatar" director James Cameron and Microsoft-founder Bill Gates.
The proposal has appeal in part because manga has attracted plenty of female fans with certain romance or emotion-centered series, and continues to draw in such readers with new tie-ins such as a recently announced "Twilight" manga adaptation. Such stories could also possibly help female readers take an interest in science and skeptical thinking, if done well.
By contrast, the U.S. comic book industry has traditionally appealed more to a male geek culture — not unlike how certain scientific fields still have male-dominated cultures.
Simple appearances can make a huge difference. Mayhew recalled being a young girl and seeing "Star Wars" concept art for the original movies that envisioned the hero as a heroine, back when "Star Wars" creator George Lucas toyed with the idea of a female lead.
"That idea and image really stuck with me — Star Wars with a female Luke Skywalker," Mayhew told LiveScience. Some "Star Wars" elements appear in "Legend of the Ztarr," such as young hero (or heroine) pining for adventure while stuck on a distant planet,
"Legend of the Ztarr" also bears resemblance to "Star Wars" by focusing on a story that just happens to have a galactic backdrop, rather than "Star Trek" where certain story elements depend more on real-world science principles. That means "Legend of the Ztarr" probably won't teach any biology or physics, but may instead inspire readers — especially female readers —through fictional role models who have scientific or evidence-based mindsets.
Mayhew noted that stories can convey skeptical or critical thinking through characters, even without being overtly about science. She pointed to the "Harry Potter" series as a bit of a counterintuitive example of fantasy teaching evidence-based thinking.
"Even though the characters can use magic, they still think their way out of problems and are good skeptics; they have a passion of solving mysteries but use critical thinking," Mayhew said.
Mayhew's own interest in science and skeptical thinking grew alongside her practice of drawing and storytelling. She pointed to the "Bad Astronomy" blog as one of the first science and skepticism blogs she encountered, and expressed an ongoing love with astronomy and anything written by the late astronomer Carl Sagan. She also regularly listens to podcasts such as "Skeptics' Guide to the Universe" and SETI's "Are We Alone."
For now, Mayhew has already published a chapter of "Legend of the Ztarr" online, and hopes to eventually land a U.S. publisher for her work. Her earlier series, "Secrets of Sorcerors," was deemed "Best Comic for Teens" by the International Anime and Manga Festival.
Manga has already helped encourage young readers' interests in other areas as well. Classic literature such as "The Scarlet Letter" and "The Adventures of Huckleberry Finn" has already undergone the manga treatment. UK publisher SelfMadeHero has also spun off its own manga adaptations of Shakespeare plays, with twists such as transforming "Romeo and Juliet" into a story of feuding yakuza gangs in Tokyo.
"What I like about manga is how unrestrictive it is in the kinds of stories that are told," Mayhew said.

Adapting its format to Japanese tastes, Harlequin succeeds in the manga business.
Stephen Miles, executive vice-president of overseas operations for Toronto-based Harlequin Enterprises travels one week out of every month, visiting two or three countries on each trip. “When I watch the movie Lost In Translation, I tell my kids, ‘That’s my job,’” says Miles. The task of exporting romance novels around the world involves preserving the characteristics of Harlequin’s product that make it universally appealing — the classic love story — and adapting aspects of the business that change depending on the market, such as how the content is formatted and distributed. But in spite of the need to strike this balance, Miles insists that it is not a complex business.
Arriving in Japan, Miles says, it didn’t take a rocket scientist to realize Torstar-owned Harlequin needed to change its format to penetrate the Japanese market — more than 50% of adult fiction in Japan is read in a comic-book form called manga. Manga, which translates literally to “whimsical pictures,” is a Japanese genre of comics that is read by people of all ages. The 1990s anime TV series Sailor Moon became well-known in the West as an animated version of a modern romance manga by Naoko Takeuchi. According to a Tokyo-based research company, Impress R&D, the Japanese manga industry took in $380 million in revenue in the last fiscal year.
“If you go into a bookstore in Japan — and they’re on every street corner — half the store is comics,” says Miles. “It made sense for us to publish our books in comic form.”
But Harlequin decided to stick with what they know — the text business — and license their stories to a Japanese comic-book publisher to see what they could learn from the market. Its partner, Ohzora Publishing, took English-language Harlequin romances, had them translated into Japanese and contracted an artist to illustrate them in manga style.
The manga business was successful under Ohzora, and in 2006 when Harlequin launched e-books in Japan, the decision followed naturally to distribute digital comics as well. According to Miles, Harlequin took over publishing manga because Ohzora was unwilling to invest in and grow the business.
Harlequin saw a big opportunity in digital manga, and was quick to recognize that mobile phone technology was an important trend in Japan, where data transfer is fast and cheap, thanks to a one gigabyte-per-second fibre-based network. The transfer of manga illustrations is fairly data-intensive, but because the mobile Internet is so advanced in Japan, comics can be read easily on a cellphone. Additionally, Japanese characters make it possible to read more text on a small screen than other languages. To facilitate this new way of distributing content, Harlequin partnered with SoftBank Creative, the third-largest mobile company in Japan.
Today, Japan is the largest market in Harlequin’s overseas business. Digital manga sales were more than $10 million in 2009, up more than 100% from 2008. Nearly all of these sales were in Japan, but according to Miles there is a large market for digital manga all over Asia. Harlequin is expanding its business with its partner SoftBank — last year they moved into Korea, and currently they are working on expanding in China. This year they will tackle Taiwan, France and the U.S.
The potential for growth is not as big in western countries, where manga is, at most, a niche market. Harlequin is focusing on growing its e-books business in the West, where mobile phone technology is less advanced and e-readers are becoming more popular. Presently, it is launching its electronic front list in the United Kingdom, France and Australia.
Although Harlequin has been quick to adapt to different markets and changes in distribution models, the main reason the company has been successful is the romance novel’s enduring appeal to women. Harlequin is the only publisher that targets women exclusively, which Miles says enables it to do highly focused research. “We know a lot about our customers,” he says. Sticking to their core business also enabled it to fare better than other fiction publishers during the recession. It provides women with an inexpensive escape. “Boy meets girl and they stay in love forever,” says Miles. “It’s a simple model but it works.” And the most important element in the romance novel business, of course, is “they’re all really happy endings.”
If you ask someone, which is the part in the face that they are attracted to the most, maximum number of people would reply that it’s the eyes. So, when it happens to be the most attractive feature in the face, once needs to draw it with extra care. Learning to draw usually starts with the face yet, it happens to be the most difficult of all. Drawing different types, shapes, expressions of the eyes needs a lot of practice but when it comes to draw the eyes of an anime character, you can do it by practicing a number of times.
Children love to draw anime characters for their rooms and even love to do picture stories with them for their school project. So, if you feel you are at a dead end with drawing anime eyes, then this tutorial is going to give you much help in drawing a pretty attractive pair of eyes. Remember that the eyes are the most critical shape on the face and needs to be drawn with soft hands. First of all you can practice with straight looking simple eyes rather than complicated expressions.
The eyes most commonly have the almond shape. It can vary but most anime characters would have similar eyes. It would change only with gender. While a female anime eye would have more and longer lashes, a male anime character would have less and shorter eye lashes. Even shape wise the female eyes need to be more delicate and sharp than the male anime eyes. First of all, get yourself some drawing materials like pencils, erasers, sharpeners, drawing papers etc. Also if you can get an image of the anime character that you like, you can try making the similar looking eyes. It would be easy for reference and you can practice till you get the perfect shapes.
Steps to draw anime eyes:
Look at the image of the eyes you are going to draw. Keep the shape in you mind. Try to learn how the curves are done. Notice the peculiarities and specific features of the anime eye.If you want to make different shapes and expressions, you can practice a with simple images and then go about drawing complex anime eyes.
What to do, when you plan to draw a cartoon character and you are stuck with the eyes, how do you proceed with your drawing? Let’s discuss how you can draw anime eyes with perfection and ease.
Eyes are the most distinctive features while drawing an anime. As such, eyes are to be delicately drawn keeping in mind its critical shape in the face. Eyes also carry the emotions well and in case of an anime, it is more so.
Eyes in real have a particular shape, that is an almond shape that may vary from person to person but the basic structure remains the same. The eye can be divided in to various parts to make the drawing easier. The eye has an upper lid and a lower lid. There are eye lashes on both the lids. The eye lines define the circular eye pupil that is circular.
Though drawing anime eyes are not that easy, as they can prove tricky and creative at the same time. For drawing anime eyes, you would require to get some sharp pencils, erasers, rulers and color pens and glitters.
Here are a few simple steps that would guide you through your process of drawing anime eyes.
1. You can choose which part you are comfortable in drawing, but it always helps to draw the top lashes first. Remember that the
lashes are a bit curved on the top and they are longer in the middle and become shorter towards the ends. Also remember that the female anime characters have thicker eye lashes while male characters do not have prominent or thicker eyelashes.
2. Not necessarily that the eye has to be completely almond shaped. Note an anime eye carefully, the end towards the nose is little wider than the other side. You can start drawing the upper lid with the lashes slightly bent upwards.
3. You need to draw out the pupils, which is of circular shape. But, note that the upper and lower parts of the circle are hidden under the upper and lower lid. So, the pupil you draw must look fitting well to the upper eye lid. There is a smaller circle inside the pupil that you need to darken with your pencil.
4. The next step is to define the lower eye lid that can be done with a simple line that touches the pupil exactly the same manner, the top eyelid does. For the eye lashes on the lower eye lid, you may or may not put eye lashes as the lower eye lid doesn’t have much eyelashes in real.
5. Finally, if you want to add emotions to the eyes you draw; you can check out a few anime characters and try out by trying to give different shapes to the eye.
Tips: you can ad some glitter to the eye lashes to make it more colorful and try different color strokes on the pupil to give unique identity to anime’s eyes.